How long does a Digital Foundations project usually take?

Most Digital Foundations projects take between four and twelve weeks, depending on the scope of work. Every project begins with a clear roadmap so you know what is happening, when key milestones will be delivered and how we will work together from start to finish.

Do we need to use every service?

No. Digital Foundations is tailored around your business rather than following a fixed process. Some projects focus on a new Shopify website or ecommerce store, while others concentrate on brand positioning, email marketing, SEO, content strategy or commercial planning. We only recommend the work that will have the greatest commercial impact.

Can you work with our existing website?

Yes. Many businesses come to Le Claires because their current website no longer reflects the business they have become. Sometimes the right solution is improving what is already there rather than starting again. We will review your existing website, customer journey, performance and commercial goals before recommending the best long-term approach.

Can you collaborate with our internal team or other agencies?

Absolutely. We regularly work alongside internal marketing teams, designers, developers, photographers, SEO specialists and other agencies. Our role is to bring commercial thinking, clear priorities and practical coordination so everyone is working towards the same business goals.

What happens once the project is complete?

Once your Digital Foundations project is complete, you will have stronger systems, clearer priorities and the confidence to manage them yourself. Many clients then move into Thrive, our ongoing commercial strategy and marketing partnership, where we continue improving, adapting and supporting the business as it grows.

Is Digital Foundations only for new websites?

No. While many Digital Foundations projects include a new website or Shopify store, others focus on improving existing websites, refining brand positioning, developing marketing strategy, introducing email marketing or strengthening your overall digital presence. Every project starts with understanding what will make the biggest commercial difference.

Who is Digital Foundations designed for?

Digital Foundations is designed for independent businesses that know something needs to change but are not yet sure where to focus. Whether you are planning a new website, improving ecommerce performance, refining your positioning or building a stronger marketing strategy, we help you identify the work that will have the greatest long-term impact.

Do you only work with businesses in Cambridge?

No. Although Le Claires is based in Cambridge and works with many independent businesses across Cambridgeshire, we also support clients throughout the UK. Most Digital Foundations projects combine in-person workshops where practical with online collaboration, making it easy to work together wherever you are based.

Some businesses need a stronger foundation before they can grow.

We help you identify what needs to change, then bring together the commercial thinking, specialist expertise and practical support to make it happen.

Let''s Have A Conversation

You might already know something needs to change.

“Our website is outdated and just isn't working for us anymore.”

We'll help create a digital experience that gives customers the same confidence they get when they meet you or receive your product.

“We're not attracting enough new customers.”

We'll help you understand where opportunities are being missed and build a marketing strategy around the customers you want to reach.

A styled office workspace featuring a collection of colorful graphic art prints on a white wall above a desk with a keyboard, mouse, and chair.

“We're getting leads, but they're not converting.”

We'll help you understand where opportunities are being lost and improve the customer journey so more enquiries become customers.

A black DSLR camera with a furry microphone windscreen sits on a bright yellow surface above printed white cards. One card prominently shows the Shopify name, and another shows a klaviyo Partner badge.

“People don't seem to understand what makes us different.”

We'll help you clarify your positioning, communicate your value more clearly and make it easier for customers to choose you.

Two people in matching white t-shirts and blue jeans sitting at a white desk, looking at and using a silver laptop. One person has a visible tattoo on their forearm and the other has a black wristwatch.

“The business is growing, but everything feels disconnected.”

We'll help bring everything together, creating a clearer, more connected business that's easier to manage and ready for the next stage of growth.

A lifestyle studio scene showing a creative team working behind a green backdrop. In the foreground, a man holds a DSLR camera while another works at a computer with an Apple iMac.

“It feels harder than it should to know what to do next.”

We'll help you step back, understand your options and build a clear commercial plan based on what's right for your business.

A modern minimalist home office setup featuring a white desk with a silver iMac, wireless keyboard, mouse, and black eyeglasses. In the background, a white sofa with a dog lies on a light wood floor in a bright, contemporary room.

The next step is understanding what will make the biggest difference.

Two people sitting at a desk with a laptop, engaged in conversation, in an office setting.

Where we focus depends on your business

Brand & Positioning

Clarifying who you are, who you help and why customers should choose you.

Website & eCommerce

Creating websites and Shopify stores that are easier to use, easier to manage, and built to grow alongside your business.

Email Marketing

Building campaigns and automations that strengthen customer relationships and encourage repeat business.

Content & Social Media

Creating consistent, thoughtful content that builds trust and keeps your business visible.

Commercial Strategy

Helping you make better commercial decisions through practical advice, customer insight and real-world experience.

The Full Picture

Stronger foundations for your digital presence

Digital Foundations helps independent businesses strengthen how they show up, communicate and work online. From positioning, content and customer journeys to websites, Shopify and email, we bring the right elements together to create a clearer, more credible and commercially effective digital presence

And when the foundations are right, every future decision becomes a little easier.

Three people sitting in a modern office setting with a plant and office decor.

The work is only part of the experience.

How we work together matters just as much as what we build.

You'll always know who to speak to.

We'll challenge your thinking when we need to, explain our recommendations clearly and work alongside your team from start to finish.

We want the whole experience to feel straightforward, collaborative and enjoyable.

When the project is complete, you'll have more than a stronger website or better marketing. You'll have a business built on stronger foundations.

Digital Foundations at Work

Recognise your business in one of these?

Let's talk about what a stronger foundation could look like for you.

Let's Talk

Man and woman holding a dog against a green background

Need something more ongoing?

Not every challenge ends when the project does. As your business evolves, you may want continued commercial thinking, marketing expertise and practical support around whatever needs attention next.

Thrive gives you an ongoing relationship with Le Claires, without a predefined list of monthly deliverables.

More About Thrive

Ready to build stronger foundations?

Whether you're planning something new or improving what's already there, we'd love to hear about your business and explore how we can help.

Frequently Asked Questions about Digital Foundations

Yes. A new website is not automatically the right answer.

We can review your existing website to understand why it may not be generating enough enquiries or sales, looking at its positioning, messaging, content, customer journey, performance and underlying technology.

Sometimes focused improvements can unlock considerably more value from what is already there. In other cases, the existing platform, structure or design has become a genuine constraint and rebuilding offers better long-term value. We’ll explain what we think is right for the business and why.

Yes. Shopify is one of our core areas of expertise. We design and build new Shopify stores, migrate existing ecommerce websites to Shopify and improve stores that are no longer performing as well as they should.

Our work can include strategy, structure, design, development, product and collection journeys, app integrations, Klaviyo email marketing and ongoing optimisation. We start with what the business and its customers need, then use Shopify to build the right solution around them.