Group of people posing for a photo in a studio setting with green floor and white walls.

The People Behind The Work

Our Story

Le Claires began with a simple observation.

Independent businesses are often expected to make some of the biggest commercial decisions they'll ever face using advice that rarely reflects the reality of running one.

After years working with national brands and larger organisations, we wanted to work closer to the decisions that genuinely shape businesses.

The conversations where strategy becomes practical, budgets matter and every investment has to count.

That's why we built Le Claires.

Today we work alongside founders, family businesses and ambitious independent companies, helping them make better commercial decisions, build stronger brands and create the foundations for sustainable growth.

Built in Cambridge, Le Claires works with independent businesses locally and across the UK.

Understand. Focus. Build.

We Start With the Business

We don't begin with services. We begin by understanding the business.

Sometimes that leads to a new website. Sometimes it's a clearer proposition, better email marketing or a change in priorities. Sometimes we recommend doing nothing at all.

Because the right commercial decision isn't always the biggest project.

Independent businesses including The Cambridge Cheese Company, Indie Cambridge, Purearth Evolution, Limoncello, Wicked Brick and Trinity Harper have trusted us to help them make better decisions and move their businesses forward.

We don't take that lightly.

Let's Have A Conversation

Meet the Founders

Introducing the husband and wife team that founded Le Claires digital.

Why We Built Le Claires

Fed up of agencies over promising & under-delivering? Us too! Here's how we are making changes for the better.

What Working Together Feels Like

We believe in the importance of solid foundations, not chasing trends. Let's cut through the noise together.

So, who are we?

Holly Le Claire

Co-Founder & Creative Director

Holly has an instinct for how customers behave.

She notices the things other people often miss. The friction in a buying journey, the product that's easy to overlook, the opportunities hidden inside the data.

Her background spans merchandising, eCommerce and marketing, but she's always thinking commercially.

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Dominic Le Claire

Co-Founder & CEO

Dom is usually the person asking awkward questions.

Not because he enjoys them, but because they're often the questions that change the direction of a business.

After more than twenty years in digital, eCommerce and commercial strategy, he spends less time looking at channels and more time helping businesses decide what actually matters.

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April Gates

VP of Common Sense

April keeps strategies grounded and budgets realistic, cutting through the jargon to focus on what actually works. The voice of reason when marketing starts to overcomplicate itself.

Georgia Roth

Head of Good Lighting

Georgia makes sure brands (and people) are seen in their best light - online, on camera, and in the wild. Because everything looks better when the presentation is spot on.

George Woods

The Swiss Army Knife

George is always ready to jump into any task, from fixing a web glitch to drafting a campaign. Versatile, resourceful, and always pulling out the right tool at the right time.

Sue Walden

The Connector

Sue builds bridges between people, brands, and opportunities that wouldn’t otherwise meet. The one who makes collaborations happen and keeps relationships thriving.

Man with a beard wearing a white shirt against a yellow background

Matt Rowley

Chief Vibes Officer

Matt is the guardian of tone, energy, and creative spark across socials and campaigns. Keeps the content fresh, the ideas flowing, and the community engaged.

Sarah Barnes

The Reel Deal

Sarah brings ideas to life through short-form content and day-to-day storytelling. From filming and editing reels to capturing the moments that make a brand feel real, they help keep content natural, engaging, and consistent.

Dog sitting on a beige sofa with a neutral background

Chief Distraction Officers - Dog Division

Three dogs. Zero interest in strategy.

Completely unbothered by deadlines, quarterly targets, or brand guidelines.

Chief Distraction Officers. An essential part of the culture.

Getting to Know Le Claires

Le Claires was founded to help independent businesses make better commercial decisions.

After years working with larger organisations, we saw that founders and family businesses often faced the same complex challenges but without the internal teams or specialist support available to larger companies. We created Le Claires to bring together commercial strategy, marketing expertise and practical delivery, helping independent businesses build stronger foundations and grow with confidence.

We work with independent businesses, founder-led companies and ambitious family businesses across Cambridge and throughout the UK.

Many of our clients are established businesses looking to improve their marketing, reposition their brand, launch or optimise a Shopify website, strengthen customer relationships or build a clearer commercial strategy. Whatever the challenge, our focus is always on helping businesses make better decisions and achieve sustainable growth.

Not in the traditional sense.

While we deliver websites, Shopify ecommerce projects, email marketing, content, SEO and digital marketing, we don't begin with services. We begin by understanding your business, identifying where the biggest opportunities exist and building a practical plan around your commercial goals.

Sometimes that leads to a new website. Sometimes it's improving marketing performance. Sometimes it's simply helping you focus on the work that matters most.

Yes.

When you work with Le Claires, you'll work directly with Dominic and Holly Le Claire throughout your project or ongoing partnership. Where specialist expertise is needed, we bring in trusted collaborators including designers, developers, photographers, videographers and content specialists, all managed as one coordinated team.

It means you benefit from experienced commercial thinking without the complexity of managing multiple suppliers.

Because we don't believe better marketing starts with marketing.

Independent businesses choose Le Claires because we help them understand their business more clearly, focus on the opportunities that matter most and build stronger foundations for long-term growth. Whether that's through Digital Foundations, our strategic project service, or Thrive, our ongoing commercial and marketing partnership, our role is always the same: helping businesses make confident decisions that move them forward.