Client Overview
itmushbegood is a wellness brand focused on mushroom-based supplements designed to support cognitive function, energy levels, and overall well-being. As a startup preparing for its January 2025 launch, itmushbegood needed a strategic approach to build brand awareness, establish a strong digital presence, and set up the infrastructure for long-term customer retention.
The Challenge
With no existing online presence, itmushbegood required end-to-end support to create a high-performing website, structured email marketing strategy, and engaging social media presence. The brand also sought guidance on subscription models and B2B opportunities to support future growth.
LeClaires Digital’s Approach
We developed a comprehensive launch strategy tailored to itmushbegood’s long-term vision, ensuring the brand was positioned for both direct-to-consumer and wholesale success. Our work focused on:
Website Development & Shopify Optimisation
- Built a conversion-driven Shopify store designed for both one-time purchases and subscription-based sales.
- Created compelling product pages with storytelling elements to educate customers about the benefits of functional mushrooms.
- Optimised navigation and mobile experience for seamless shopping.
Klaviyo Email Marketing Strategy
- Designed and implemented key email automation flows, including welcome series, abandoned cart recovery, and post-purchase follow-ups.
- Set up a waitlist and pre-launch email capture to generate early interest.
- Developed a segmentation strategy to ensure highly targeted campaigns post-launch.
Social Media & Community Building
- Crafted a content strategy to position itmushbegood as a leader in the functional mushroom space.
- Created an initial content calendar, including educational posts, product teasers, and community engagement strategies.
- Provided guidance on UGC and influencer collaborations to drive organic reach.
B2B & Wholesale Strategy
- Outlined a B2B approach, identifying key wholesale partners and retail opportunities.
- Provided strategic guidance on subscription models to maximise customer retention.
The Outcome
- A fully optimised Shopify website ready for launch, with a seamless user experience.
- Email flows in place to nurture early customers and drive long-term retention.
- A clear social media strategy, ensuring the brand launches with an engaged audience.
- Subscription & wholesale models defined, setting up sustainable revenue streams beyond DTC sales.
Conclusion
With LeClaires Digital’s expertise, itmushbegood has entered the market with a strong digital foundation, an optimised customer journey, and a scalable growth strategy. As the brand launches in early 2025, it is well-positioned to engage customers, grow its community, and drive long-term success.
Looking for a growth strategy tailored to your brand’s needs? Get in touch - we’d love to help!