From Local Favourite to City-Wide Brand: A Thoughtful Digital Rebrand
When Laura and Sarah approached Le Claires, their business was thriving - but their brand no longer quite fit. Originally launched as The Fulbourn Cat Sitting Company, they had built a glowing reputation in their local village. But as word spread and demand grew across Cambridge and surrounding areas, it became clear their brand and digital presence needed to evolve too.
What they needed was a fresh identity - one that reflected their city-wide reach while retaining the warmth and trust they’d earned from clients (and their cats). That’s where we stepped in.
The Brief
- Transition from Fulbourn Cat Sitting Company to Cambridge Cat Sitting
- Retain familiarity and trust with existing clients
- Build a new, easy-to-navigate website with charm and clarity
- Support growth into curated eCommerce
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Establish a clear and engaging social media presence to connect with local pet lovers
What We Did
✅ Brand Strategy & Name Transition
We supported the thoughtful move to “Cambridge Cat Sitting Company” giving the business a name that reflected its city-wide service and love for all things feline, without losing the personal feel of its Fulbourn roots.
✅ Website Design & Development
We designed and launched a clean, content-rich website with:
- Clear breakdowns of services including home visits, overnight stays, and vet trips
- SEO-friendly blog content for ongoing discovery
- A heartfelt origin story and team bios to build trust and personality
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Foundations for a future eCommerce launch
✅ Tone of Voice & Copywriting
Every sentence was written with their audience in mind: cat lovers who value warmth, reliability, and a sitter who really understands their pets. From FAQs to page intros, the voice feels like Laura and Sarah.
✅ Google & Local Listings
We managed the technical shift from the old business name and URL to the new one - updating Google Business Profile, managing redirects, and preserving local search visibility.
✅ Social Media Management
We took over their Instagram and Facebook, aligning the content with their new visual identity. Posts now highlight behind-the-scenes moments, local recommendations, tips for cat owners, and regular updates that build community and trust. Engagement has increased, and their brand feels alive in the feed—just as it does in person.
✅ eCommerce Setup (In Progress)
We’re helping launch a curated online shop featuring elegant, quirky, and sustainable cat products - many made in the UK or Europe. Think felt mice, Niaski collars, and Cambridge-approved catnip toys.
The Results
- A confident rebrand warmly received by existing clients
- A charming, functional new website aligned with the business's future growth
- Stronger presence on local search and Google
- Engaged, growing social media audience with a consistent tone and aesthetic
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A trusted foundation for expanding into eCommerce in 2025
What They Said
“Our website, name and socials now truly reflect who we are. Le Claires made the whole process smooth, creative and enjoyable - exactly what we were hoping for.”
- Laura and Sarah, Co-Partners, Cambridge Cat Sitting Company
Looking to refresh your brand or show up better online?
We’re experts in warm, human-centred digital strategy - especially for small businesses with big hearts. Let’s chat.