Case Study: Harris of London – Shopify Migration and Optimisation

Harris of London Ltd, a luxury British home fragrance brand, specialises in premium, handcrafted candles, diffusers and refills that represent the best of British craftsmanship. As their online presence grew, they needed a more robust eCommerce platform to support their expanding customer base and provide an enhanced shopping experience.

That’s when LeClaires Digital stepped in to help them transition to Shopify and optimise their digital storefront for growth.

 

The Challenge

Harris of London was facing several key challenges:

• Outdated Platform: Their existing eCommerce platform lacked flexibility, leading to slow site speeds and poor user experience.
• Not Optimised for Mobile: Despite the majority of users visiting from a mobile device their site was not optimised for this purpose.
• Limited Customisation: The brand struggled to create the premium, personalised shopping experience that aligned with their luxury image.
• Low Conversion Rate: Despite strong traffic, conversion rates were below industry benchmarks, and the average order value (AOV) was stagnating.

The goal was clear: move to a scalable platform that would enhance the user experience, boost conversions, and increase revenue.

 

The Solution

LeClaires Digital worked closely with Harris of London to migrate their site to Shopify, while also implementing a series of key optimisations to improve performance and user engagement.

1. Shopify Store Migration and Optimisation

We migrated the entire eCommerce site to Shopify, designing a new store that aligned with Harris of London’s luxury brand and sustainability identity. Key features included:

• Curated Shopify Design: A sleek, modern design that reflected the premium nature of their products while ensuring a seamless user experience across devices.
• Conversion Rate Optimisation (CRO): A focus on simplifying the user journey, from browsing to checkout, to minimise friction and increase sales.
• Mobile-First Approach: With the growing number of mobile shoppers, we ensured the site was designed with a mobile first approach, enhancing the shopping experience.

2. Klaviyo Email Marketing Integration

To build lasting relationships with their customers, we integrated Klaviyo for advanced email marketing. This allowed Harris of London to:

• Automate Email Flows: From personalised welcome sequences to post-purchase follow-ups and abandoned cart reminders, driving customer engagement and repeat purchases.
• Segment Audiences: Using Klaviyo’s segmentation features, we created tailored email campaigns based on customer behaviour, increasing relevancy and click-through rates.
• Gather Customer Reviews: Automated review requests were set up to capture valuable customer feedback, further enhancing the brand’s credibility.

3. Increasing Average Order Value (AOV)

We implemented strategic upsell and cross-sell opportunities throughout the shopping journey, including on product pages, in the cart, and via email marketing, all aimed at increasing AOV.

4. Data-Driven Insights

Using Shopify’s analytics tools combined with Klaviyo’s data segmentation, we continuously refined the site’s performance, tracking customer behaviour, improving product recommendations, and tailoring campaigns to drive growth.

 

The Results

Just one week after launching the new Shopify site, Harris of London saw dramatic improvements:

• +60% increase in conversion rate: Thanks to the improved user experience, optimised checkout process, and mobile-first design, Harris of London saw a 60% boost in conversions.
• +27% increase in Average Order Value (AOV): Upsell and cross-sell strategies, combined with tailored email flows, led to a significant 27% rise in AOV.
• Smooth Transition to Shopify: The migration was seamless, with no disruption to existing customers and inventory.

Client Testimonial

" So excited!! Thanks for all your hard work!!"

"It’s been a pleasure working with you - just the start of our journey ✨🚀🤝"

— Melissa French, Director, Harris of London Ltd

 

Conclusion

The Harris of London Shopify migration, led by LeClaires Digital, resulted in substantial growth in just one week. With a sharp increase in conversions and AOV, Harris of London now enjoys a fully optimised, scalable eCommerce platform that supports their long-term goals.

Want similar results?

Contact LeClaires Digital today to learn how we can help you optimise your Shopify store and boost your eCommerce performance.