Langham Press: Making More of a Brilliant Business

The Background

Langham Press is an independent Cambridge printer with decades of experience producing everything from everyday commercial print to beautifully crafted books and specialist publications.

The business had no shortage of expertise, brilliant work or longstanding customer relationships. The challenge was making more of those strengths outside the conversations they were already having with customers.

There were great projects to talk about, a hugely knowledgeable team and plenty of stories behind the work, but without the time or internal marketing resource to capture them consistently, much of that remained hidden.

Langham wanted to strengthen its digital presence and stay visible to existing and potential customers, while making sure its marketing genuinely reflected the quality, personality and expertise of the business.

That’s where Le Claires came in.

The Approach

We started by getting to know the business properly: the people, the customers, the work they produce and the things that make Langham different.

From there, we’ve worked alongside the team to turn what is already happening inside the business into useful marketing. That means identifying the projects worth talking about, capturing the stories behind them and developing case studies, website content, social media and editorial pieces that demonstrate Langham’s expertise rather than simply saying they have it.

Our ongoing role is also to keep looking ahead: helping the team decide what to focus on, identifying opportunities and making sure their marketing continues to support the wider business.

The Results

• A stronger digital presence built around real work and expertise
• Regular case studies showcasing the breadth and quality of Langham’s projects
• More of the people and knowledge behind the business brought to the forefront
• Consistent content across the website and social channels
• A clearer, more purposeful approach to ongoing marketing