Client
Purearth Evolution - a UK wellness brand creating award-winning probiotic drinks and kombucha powders.
Challenge
Purearth’s marketing director was moving on, leaving the founder juggling a fast-growing product range with limited digital marketing support. At the same time, Purearth was preparing to expand into new product lines - including Defence, Glow, and a new hydration range.
The key challenges:
- Underused email marketing (Klaviyo flows not fully optimised).
- Limited social media consistency and growth on Meta/Instagram.
- A WordPress/WooCommerce site requiring significant compliance and UX fixes ahead of expansion.
- Lack of bandwidth for founder-led digital marketing, especially during a crucial product launch window.
Our Approach
Le Claires Digital stepped in as Purearth’s marketing partner, with a phased plan to stabilise the foundations and then scale growth:
1. Klaviyo Optimisation
- Built new flows including Browse Abandonment (by product), Abandoned Cart with upsell incentives, Post-Purchase Journeys, and Review Requests.
- Introduced Loyalty and Cross-Purchase flows to increase retention and drive trial of multiple product ranges.
- Balanced lifestyle-led campaigns with sales-driven messaging (e.g., “30 Days of Kombucha” journey content).
2. Social Media Management
- Designed a monthly content strategy for Instagram and Facebook, blending product education, wellness storytelling, and campaign tie-ins (e.g., Alcohol Awareness Week, World Digestive Health Day).
- Produced reels, static posts, and UGC content to keep Purearth visible and relevant.
- Built engagement through community management (comments, DMs, interactions).
3. Website & Growth Planning
- Conducted a full audit of the existing WooCommerce site, highlighting accessibility, GDPR, and UX issues.
- Recommended a Shopify replatform to future-proof the site, simplify compliance, and support the launch of new product ranges.
- Created clear costed options to help Purearth choose between short-term fixes and long-term scalability.
Results So Far
- Klaviyo: New flows live, boosting engagement and setting up Purearth for higher repeat purchase rates.
- Social Media: Consistent content calendar established; improved visual identity across Meta channels.
- Website: Audit delivered, Shopify replatform plan outlined to align with product expansion.
Testimonial
"Le Claires Digital came in at a critical time for Purearth. They’ve streamlined our email marketing, taken social media off our plate, and given us a clear, practical plan for our website and new product launches. It feels like we finally have a partner who understands both our brand and the commercial side of wellness."
— [Angelina Riccio, Founder @ Purearth]
Looking Ahead
Le Claires Digital will continue to support Purearth with:
- A full Shopify replatform to align with new product launches.
- Ongoing UGC and creative support.
- Consistent, campaign-driven social media and email marketing.
Purearth is now positioned not just as a kombucha pioneer, but as a broader wellness brand ready for its next stage of growth.