The Background
Trinity Harper Cleaning is a Cambridge-based commercial cleaning company with a strong reputation for reliability, quality and long-term client relationships. The business was performing well, but its marketing had started to plateau.
They had invested in SEO and paid advertising, but it had become increasingly difficult to see what was working or where their attention should be focused. Marketing activity had become disconnected from the wider ambitions of the business and wasn’t generating the visibility or opportunities they wanted.
They needed a clearer, more consistent approach that would help them build their presence locally, create new opportunities and keep marketing moving without adding more to an already busy team.
That’s where Le Claires came in.
The Approach
We started by reviewing Trinity Harper’s existing website, digital presence and marketing activity, then focused our efforts around the areas most likely to make a difference.
That included improving the website so it better reflected the quality and credibility of the business, building a more consistent presence across social media, developing useful content around their expertise and proactively looking for opportunities to strengthen their visibility across Cambridge.
As the relationship has developed, our role has grown beyond simply delivering marketing activity. We work closely with the team to identify priorities, explore new opportunities and make sure their time and budget are being focused in the right places.
The Results
- A stronger website that better represents the business
- A consistent presence across LinkedIn and Instagram
- Greater local visibility through content, outreach and partnerships
- New conversations and commercial opportunities
- A clearer, more joined-up approach to ongoing marketing and growth
In Their Words
"Le Claire's Digital have been nothing but a breath of fresh air. Their strategic thinking and forward planning is something we would never have considered in the way they do. Both Dom and Holly are so easy to work with, but best of all they always deliver on time and on budget."
– Paul Prime, Business Development Director, Trinity Harper Cleaning