Bringing online and in-store together into one system
The Starting Point
Cambridge Cheese Company had built a strong, well-loved business.
A busy shop.
A growing online store.
A loyal customer base.
But behind the scenes, things were more complicated than they needed to be.
Online and in-store were running separately:
- Shopify for eCommerce
- SumUp for in-store
- Stock managed across different systems
- Customer data split in multiple places
It worked, but it created friction.
More manual work.
Less visibility.
And a disconnect between how customers shopped and how the business understood them.
What We Focused On
This wasn’t about redesigning anything.
It was about simplifying.
We worked through what a fully joined-up setup could look like, bringing everything into a single system using Shopify POS.
That included:
- Mapping the real cost implications (not just surface-level fees)
- Aligning stock across online and in-store
- Introducing a unified customer view
- Designing a loyalty approach that worked in both environments
One of the key complexities was how to handle weighted products, cheese sold by grams and kilos, without breaking the system.
We solved that with a setup that allowed flexible weights while keeping inventory accurate and manageable.
What Changed
The biggest shift was operational.
Instead of juggling multiple systems, the business now runs from one place.
- One view of stock
- One view of customers
- One consistent experience across online and in-store
Loyalty also became something real, not just an idea.
Customers can earn and redeem whether they’re buying in the shop or online, and that behaviour feeds into better communication through email.
Where It Lands
The business is now simpler to run, and easier to grow.
Less time spent managing systems.
More clarity on what’s actually happening.
Better foundations for marketing and retention.
And importantly, it removes the invisible friction that tends to build as businesses scale.
A Small but Important Thought
This wasn’t about chasing lower fees.
It was about reducing complexity.
Because most growing businesses don’t stall due to lack of effort.
They stall because things quietly become too hard to manage.
Fix that, and everything else gets easier.
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