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The People Behind The Work

The Agency Model is Broken

We built Le Claires because running a business today often means wearing far too many hats.

After years in the corporate world – navigating red tape, bloated retainers and strategies that looked good on paper but didn’t work in practice — we saw the gap clearly.

Independent business owners weren’t lacking ideas. They were lacking time, structure and the right kind of support.

So we built something different.

Le Claires exists to take the pressure off — offering agile, thoughtful marketing support that flexes around your business. Not rigid retainers. Not overcomplicated plans. Just clear, practical strategy and hands-on execution where you actually need it.

We help you show up consistently, build momentum and grow with confidence — without marketing becoming another full-time job.

Our goal?

To support independents and growing brands with smart, creative marketing that fits into real life — so you can focus on what you do best, while we help everything else fall into place.

Meet The Founders

Introducing the husband and wife team that founded Le Claires digital.

How We Are Changing The Agency Norms

Fed up of agencies over promising & under-delivering? Us too! Here's how we are making changes for the better.

Why Brands Are Joining The Movement

We believe in the importance of solid foundations, not chasing trends. Let's cut the noise together.
Man and woman holding a dog against a green background

About Us

Helping Brands Connect, Engage, and Drive Lasting Growth

Le Claires Digital was founded by Dominic and Holly, a Cambridge couple with decades of experience in eCommerce, digital marketing, and business development.

After years of working with global companies, they returned to their roots to help independent businesses and lifestyle brands achieve sustainable growth.

Blending creativity, insights, and technical expertise, we craft tailored solutions that reflect your values and help you achieve meaningful, sustainable growth.

So, who are we?

Holly Le Claire

Co-Founder & Creative Director

Holly brings a decade of experience in eCommerce trading, working with well-known retail brands including John Lewis & Joules. She specialises in creating engaging digital strategies and seamless customer journeys that connect authentically with audiences.

Dominic Le Claire

Co-Founder & CEO

Dominic is a strategy expert with over 20 years of experience helping businesses scale, optimise customer journeys, and drive sustainable growth.

He honed his skills in New York, working with global brands like Heineken, Marriott, and American Express. Dominic thrives on turning challenges into measurable successes.

The Talented Team

We’re powered by more than just strategy - it’s the people behind the work that make the real difference. The team is a collective of talented creatives, marketers, and specialists who bring their own passions and expertise to the table. Each one balances their client work with their own ventures, choosing projects that inspire them and delivering their very best. By keeping our network flexible, local, and values-led, we ensure our clients benefit from fresh ideas, consistent quality, and a team that genuinely cares about the growth of every brand we support.
April Gates

April Gates

VP of Common Sense
April keeps strategies grounded and budgets realistic, cutting through the jargon to focus on what actually works. The voice of reason when marketing starts to overcomplicate itself.
Georgia Roth

Georgia Roth

Head of Good Lighting
Georgia makes sure brands (and people) are seen in their best light - online, on camera, and in the wild. Because everything looks better when the presentation is spot on.
George Woods

George Woods

The Swiss Army Knife
George is always ready to jump into any task, from fixing a web glitch to drafting a campaign. Versatile, resourceful, and always pulling out the right tool at the right time.
Sue Walden

Sue Walden

The Connector
Sue builds bridges between people, brands, and opportunities that wouldn’t otherwise meet. The one who makes collaborations happen and keeps relationships thriving.
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Matt Rowley

Chief Vibes Officer
Matt is the guardian of tone, energy, and creative spark across socials and campaigns. Keeps the content fresh, the ideas flowing, and the community engaged.

Chief Distraction Officers - Dog Division

Look cute. Cause chaos. Boost morale.

An essential part of our culture.

Share a coffee with us

How can we help?

We love chatting with likeminded people over a good coffee. By the time the cups are empty, we usually discover what makes your business tick, and where we can bring fresh ideas to the table. From there, we'll sketch out a plan that's all yours, and hopefully join you on the next chapter of your journey.

Book your coffee