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Most independent founders don’t struggle because they lack ambition.
They struggle because they’re drowning in advice that was never designed for them.This handbook exists to change that.
The No-Nonsense Growth Handbook is a calm, practical guide to growing an independent business without burning cash, chasing trends, or losing your head in the process. It’s not a tactics manual or a list of hacks. It’s a way of thinking about growth that helps you make better decisions with less noise.
Written for founders who want momentum without chaos.
What this book is (and isn’t)
This is:
- A decision-making handbook for independent brands
- Built around real founder tensions, not theory
- Designed to be read slowly, revisited, and referenced
This is not:
- A “10 growth hacks” PDF
- A funnel, a course, or a pitch
- A one-size-fits-all marketing guide
If you’re looking for shortcuts, this isn’t it.
If you’re looking for clarity, it probably is.Inside the handbook
Across ten considered chapters, you’ll explore:
- Why most growth advice doesn’t work for independent brands
- How to identify your actual stage of growth
- Where money quietly leaks under the guise of sensible decisions
- Why more channels rarely lead to more progress
- How campaigns create momentum without constant pressure
- What a calm, sustainable growth stack really looks like
- When to DIY, when to delegate, and when to let go
- What good support feels like (and what it doesn’t)
- How to grow without panic or urgency culture
- How to focus your next 90 days without overwhelm
Each chapter is designed to strip away noise and replace it with confidence.
Who this is for
This handbook is for:
- Independent founders and small teams
- Brands doing roughly £100k–£1m
- People who’ve tried “marketing” and felt unconvinced
- Founders who want growth that fits their business and their life
It’s especially useful if you’re feeling busy, stretched, or unsure where effort is actually paying off.
What you’ll get
- A thoughtfully written PDF handbook (approx. 4,400+ words)
- Immediate digital download
- A resource you can return to as your business evolves
There’s no rush to read it.
This isn’t a book to skim.A note from Le Claires
We wrote this because we kept having the same conversations with founders.
Not about tactics, but about pressure.
Noise. And the feeling that growth had become heavier than it needed to be.
If this book helps you feel clearer than when you started, it’s done its job.
And if it leads to deeper thinking, further reading, or eventually working together, that’s fine too.
No pressure. No pitch.
Either way, that’s growth.
If you'd like to receive a free copy of the handbook, book in for a "Coffee and a Chat"
Most independent founders don’t struggle because they lack ambition.
They struggle because they’re drowning in advice that was never designed for them.
This handbook exists to change that.
The No-Nonsense Growth Handbook is a calm, practical guide to growing an independent business without burning cash, chasing trends, or losing your head in the process. It’s not a tactics manual or a list of hacks. It’s a way of thinking about growth that helps you make better decisions with less noise.
Written for founders who want momentum without chaos.
What this book is (and isn’t)
This is:
- A decision-making handbook for independent brands
- Built around real founder tensions, not theory
- Designed to be read slowly, revisited, and referenced
This is not:
- A “10 growth hacks” PDF
- A funnel, a course, or a pitch
- A one-size-fits-all marketing guide
If you’re looking for shortcuts, this isn’t it.
If you’re looking for clarity, it probably is.
Inside the handbook
Across ten considered chapters, you’ll explore:
- Why most growth advice doesn’t work for independent brands
- How to identify your actual stage of growth
- Where money quietly leaks under the guise of sensible decisions
- Why more channels rarely lead to more progress
- How campaigns create momentum without constant pressure
- What a calm, sustainable growth stack really looks like
- When to DIY, when to delegate, and when to let go
- What good support feels like (and what it doesn’t)
- How to grow without panic or urgency culture
- How to focus your next 90 days without overwhelm
Each chapter is designed to strip away noise and replace it with confidence.
Who this is for
This handbook is for:
- Independent founders and small teams
- Brands doing roughly £100k–£1m
- People who’ve tried “marketing” and felt unconvinced
- Founders who want growth that fits their business and their life
It’s especially useful if you’re feeling busy, stretched, or unsure where effort is actually paying off.
What you’ll get
- A thoughtfully written PDF handbook (approx. 4,400+ words)
- Immediate digital download
- A resource you can return to as your business evolves
There’s no rush to read it.
This isn’t a book to skim.
A note from Le Claires
We wrote this because we kept having the same conversations with founders.
Not about tactics, but about pressure.
Noise. And the feeling that growth had become heavier than it needed to be.
If this book helps you feel clearer than when you started, it’s done its job.
And if it leads to deeper thinking, further reading, or eventually working together, that’s fine too.
No pressure. No pitch.
Either way, that’s growth.
If you'd like to receive a free copy of the handbook, book in for a "Coffee and a Chat"
“Le Claires made a decision to bring big business digital skills to small business in Cambridge and we, for one, are very happy about that.”– Steve, Co-Founder @ Indie Cambridge
“Le Claires went above and beyond to deliver more than was promised at the beginning of our conversations and still continue to support and guide. The deadlines were met easily, and they were super flexible around my limitations and knowledge gap.”- Melissa, Founder @ Harris London
"From bringing ideas to the table to visualising designs and implementing the changes, the launch ran smoothly from start to finish. Le Claires Digital was a safe pair of hands throughout and was an asset to the team"– April G, Head of Marketing @ Wicked Brick
"Le Claires have been an absolute pleasure to work with. The team are incredibly personable, genuinely helpful, and always take the time to really understand our brand and goals. We’ve felt fully supported throughout and wouldn’t hesitate to recommend them."- Angelina, Founder @ Purearth Evolution
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