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How to Fix a Website That Isn’t Converting

How to Fix a Website That Isn’t Converting

If your website isn’t performing as it should, don’t panic - there are simple, strategic fixes that can make a huge difference. From better user experience to faster load times and clearer calls to action, here’s what you need to focus on.

Start with a Website Audit

A thorough website audit will identify problem areas, from technical issues to design flaws. Look at:
Speed & Mobile Optimisation – Ensure your site loads fast and looks great on every device.
User Journey & Navigation – Is your website easy to explore? Are important pages easy to find?
Conversion Tracking – Are you measuring where visitors drop off and where they convert?

Pro Tip: Free tools like Google PageSpeed Insights, Hotjar, and Klaviyo analytics can give you valuable data on how people interact with your site.

Improve Your Call-to-Actions (CTAs)

Your website should clearly guide visitors toward taking action. Common issues include:
🚫 Unclear or generic CTAs (e.g., “Click Here” instead of “Shop Now”)
🚫 Too many options, leading to decision fatigue
🚫 Lack of urgency—sometimes, a simple tweak like “Limited-Time Offer” can make a big impact

Fix It: Make sure every page has a clear and compelling CTA that tells visitors exactly what to do next.

Speed & Mobile Optimisation

A slow website can kill conversions—if it takes more than a few seconds to load, people leave.

Quick Fixes:
✔ Compress images to speed up loading times
✔ Remove unnecessary apps or plugins
✔ Use a mobile-friendly theme or layout

Fast, seamless websites = happy customers.

Leverage Social Proof & Trust Signals

A visitor might love your product or service, but they need reassurance before making a decision.

What Builds Trust?
✔ Customer reviews & testimonials
✔ High-quality UGC (user-generated content)
✔ Secure payment icons & clear return policies

People trust other people. If your website isn’t showcasing real customer experiences, you’re missing an easy opportunity to build confidence.

Optimise for Retention (Not Just Acquisition)

Driving traffic to your website is only half the battlekeeping visitors engaged and bringing them back is key.

Retention Strategies:
✔ Email Marketing – Capture leads and nurture them with automated flows (welcome series, abandoned cart emails).
✔ Personalised Content – Show visitors relevant products based on their browsing history.
✔ Loyalty & Rewards – Incentivise repeat purchases with exclusive offers.

Final Thoughts: Your Website Should Work for You, Not Against You

A high-performing website doesn’t just exist - it’s a powerful tool that works around the clock to drive sales, build trust, and create a seamless user experience.

If your website isn’t working for you, it’s time to fix what’s holding it back. Whether through a strategic audit, a conversion-focused redesign, or simple optimisations, small changes can lead to big results.

Need help? Let’s turn your website into your best-performing asset! 

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