Turn small fixes into serious results: improve speed, streamline browsing, and watch conversions climb.
As Black Friday, Cyber Monday, and Christmas peak season approaches, every click, scroll, and checkout counts. At Le Claires Digital, we’ve helped Shopify merchants across the UK prepare for BFCM and Boxing Day sales with practical, results-driven store optimisation.
Now we’re sharing 10 powerful ways you can do the same - simple fixes that can boost conversions, speed up your site, and make sure your store is ready for its biggest season yet.
Why Optimisation Matters
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Over 60% of online purchases in 2023 were made on mobile
If your site isn’t optimised for smaller screens, you’re likely losing sales - especially during busy periods like Black Friday and Christmas. -
The average cart abandonment rate is 69%
That means 7 out of 10 potential customers are walking away before completing their purchase. Smart email flows and simplified checkouts can change that. -
Most users leave a slow website within 3 seconds
Site speed isn’t just about convenience - it directly affects your bottom line. A few seconds’ delay can cost you conversions. -
Displaying reviews can increase conversions by up to 18%
Social proof builds trust. Showcasing testimonials and ratings gives new customers the confidence to buy. -
Email marketing drives more revenue than social media - by 40%
Email still delivers the best ROI. Regular, targeted campaigns can nurture loyalty and drive consistent sales.
10 Quick Wins
1. Speed up your store
A slow site is a silent killer of conversions. Use tools like PageSpeed Insights or Shopify’s own analyser to test how quickly your site loads. Compress large images, remove any unused apps, and limit the use of custom fonts or heavy animations that can bog down performance. Shopify stores are often loaded with excess - tidy it up. Faster stores don’t just convert better - they rank better too.
Faster load times = more customers stick around = more sales.
2. Simplify your navigation
Your menu is not the place to be clever - it’s where you should be clear. Keep your navigation simple, structured, and focused on the most important categories. Prioritise what matters: bestsellers, collections, gifting. Avoid overloading it with dropdowns or irrelevant pages. A customer shouldn’t have to think - they should just be able to click.
Clear paths = more clicks = increased conversion.
3. Create a seasonal collection
Make life easy for your customers by curating collections around seasonal moments like Black Friday, gifting, or new arrivals. Pull together bestsellers, bundles, or time-limited offers into one easy-to-browse collection page. This not only drives urgency and relevance but also helps focus customer attention during busy periods.
Easy to browse = easy to buy.
4. Prioritise mobile layout
Over 70% of eCommerce traffic now comes from mobile, yet many stores still prioritise desktop. Review your site on various mobile devices - is the text readable? Are buttons easy to click? Are product images clear and sized correctly? Introduce sticky add-to-cart buttons, collapse long descriptions, and streamline layout for scrollability.
Mobile-first = conversion-first.
5. Test your checkout flow
Put yourself in your customer’s shoes. Visit your site in incognito mode and go through the full journey: from landing page to checkout. Are there any delays, annoying pop-ups, or layout issues? Is it easy to switch payment options? Fix friction now before your peak traffic arrives.
Small UX fixes = big conversion gains.
6. Improve your abandoned cart flow
Every merchant loses sales to abandoned baskets – but not every merchant follows up properly. Set up 2–3 automated emails using Klaviyo or similar tools. Remind customers what they left behind, show the product, highlight benefits, and offer a gentle nudge - like a limited-time discount or free shipping.
Timely nudges = More sales
7. Refresh your welcome flow
Your welcome flow isn’t just a hello - it’s your chance to build trust, introduce your brand, and convert browsers into buyers. Now’s the perfect time to update it with seasonal offers, timely gift guides, and messaging that feels fresh and relevant.
Strong starts = More loyalty (and more sales)
8. Add urgency to your flows
Urgency drives action - whether it's a countdown timer, a low-stock alert, or a limited-time offer, these subtle nudges can be powerful motivators. By creating a sense of scarcity or time sensitivity, you encourage customers to act quickly and avoid missing out.
Subtle urgency = Faster buying decisions
9. Add post-purchase cross-sells
After purchase, don’t go silent - follow up strategically. Suggest relevant add-ons, complementary products, or exclusive promotions to keep the momentum going. These post-purchase touchpoints not only enhance the customer experience but also encourage repeat sales at a fraction of the cost of acquiring a new customer. It’s a simple, effective way to build loyalty and increase lifetime value.
Smart follow-ups = Stronger customer lifetime value
10. Align your email with your marketing
Your email marketing shouldn’t sit in a silo. Every subject line, offer, and follow-up should reflect your wider brand strategy - whether it’s tied to UGC, paid ads, or reviews. When your email flows are aligned with your broader marketing efforts, customers experience a consistent journey that builds confidence and leads to stronger performance.
Aligned messaging = higher confidence = better results.
Ready to Put These Wins to Work?
Whether you want to make the changes yourself, need a second pair of eyes, or prefer to hand it over entirely - we’ve got you covered.
These 10 quick wins aren’t just theory. They’re the foundation of the subscription packages we’ve built to support eComm businesses through peak season and beyond - from one-off fixes to ongoing optimisation.
The best-performing stores this season may not be the flashiest - they’ll be the most prepared. Let’s make yours one of them.
Want to talk it through?
Book a free 20-minute optimisation call - here
Or explore our subscription packages and find the fit that works for you - here