In an age where convenience often wins, it’s easy to default to big-box retailers or global eCommerce giants. But every time you choose to support a local business, you’re making an investment—not just in a single shop or service, but in your community, economy, and the people who make your town unique.
At LeClaires Digital, we work closely with independent businesses, retailers, and service providers, and we see firsthand the impact that shopping local has on both individual businesses and the wider community. Here’s why it matters more than ever.
Strengthening the Local Economy
When you spend money with a local business, more of that money stays in your community. Studies show that for every £1 spent at a local business, around 63p stays within the local economy, compared to just 40p for larger chains.
- Local businesses reinvest in the area—whether through wages, sourcing from local suppliers, or supporting other independent brands.
- They create more job opportunities for local residents, keeping talent and resources in the community.
- They help local economies remain stable and resilient during downturns, as small businesses are more likely to adapt and support one another.
When you choose a local coffee shop, florist, or bookstore over a national chain, you're not just making a purchase - you’re fueling growth and sustainability for the businesses that keep your town thriving.
Creating Jobs & Supporting Entrepreneurship
Local businesses are one of the biggest job creators in any economy. By supporting independent retailers, family-run cafés, and service providers, you’re helping sustain employment and create opportunities for new businesses to emerge.
- Small businesses employ over 60% of the UK’s private sector workforce—meaning their success directly impacts job creation.
- Many local businesses train and upskill employees, investing in the future of the local workforce.
- Supporting local fosters entrepreneurship, allowing more people to start and grow businesses that bring innovation and diversity to the community.
The success of one local business often ripples outward, inspiring more people to take the leap into entrepreneurship and strengthening the local business ecosystem.
Building a Stronger Community & Local Identity
Beyond the economic benefits, buying local helps create a vibrant, connected community.
- Local businesses bring character and uniqueness—they make your town or city distinct from anywhere else.
- They foster real relationships—business owners get to know their customers, offer personal service, and create spaces where people feel welcome.
- They support local events, charities, and collaborations—investing back into the community through sponsorships, pop-ups, and partnerships.
When we prioritise local businesses, we help build thriving high streets, cultural hubs, and stronger social ties. A town filled with independent cafés, bookshops, markets, and boutiques feels alive - because it is.
How You Can Support Local Businesses
Supporting local doesn’t mean never shopping online or avoiding big retailers altogether. But small, intentional choices make a huge difference.
- Shop at independent stores instead of big chains when possible.
- Grab your coffee from a local café instead of an international brand.
- Gift locally-made products—boutiques, artisans, and craft businesses rely on community support.
- Follow, share, and engage with local businesses on social media to boost their visibility.
- Encourage partnerships & collaborations—introduce local businesses to others who may need their services.
Every time you choose to buy local, visit independent stores, or recommend a small business, you’re contributing to a more sustainable and connected economy—one that benefits everyone, not just the big players.
The Bottom Line: Why Local Matters
At LeClaires Digital, we believe that local businesses are the heart of every community. The decision to support independent brands over big corporations isn’t just about where you spend your money—it’s about who you invest in, what kind of communities we build, and how we create a thriving future for small businesses.
So next time you’re deciding where to shop, grab coffee, or book a service - think local first. Your support means more than you know.
Want to help your local business grow? Let’s chat about how we can support you!